Joico Blonde Life Violet Shampoo for Blonde & Gray Hair - Tones Brassiness & Brightens Blonde Hair - Perfect for Color-Treated & Bleached Hair at Home or Salon

Joico Blonde Life Violet Shampoo is the ultimate solution for banishing brassy tones and enhancing cool blonde brilliance. This sulfate-free purple shampoo gently cleanses while instantly cooling yellow and orange tones, nourishing weakened hair, and delivering vibrant shine. Say hello to vibrant, cool toned blonde hair that stays icy in between salon visits!