Joico Blonde Life Brightening Purple Shampoo for Blonde & Gray Hair - Tones Brassiness & Enhances Shine - Salon Quality Hair Care for Color-Treated Hair - Perfect for Daily Use & Maintaining Salon Blonde Highlights

Joico Blonde Life Brightening Shampoo is a sulphate-free shampoo for blonde hair that gently cleanses while delivering exceptional softness and smoothness. Say goodbye to dullness and hello to radiant, silky locks that comb through effortlessly. Joico Blonde Shampoo is the ultimate companion for keeping blonde hair luminous, nourished, and on-tone.